This Data Policy explains how Softhuge Technologies Pvt. Ltd. handles data collection, processing, storage, and your rights regarding personal and usage data on LynkBio.
1 Scope
This policy applies to all data processed through LynkBio, including account data, page analytics, uploaded media, payment metadata, and visitor interaction data on public creator pages.
2 Categories of Data
| Category | Examples | Purpose |
|---|---|---|
| Identity data | Name, email, username | Account creation and authentication |
| Content data | Links, blocks, images, products | Rendering your public page |
| Transaction data | Invoice IDs, amounts, plan tier | Billing and subscription management |
| Analytics data | Page views, clicks, referrers | Creator insights and product improvement |
| Technical data | IP address, browser, device type | Security, fraud prevention, performance |
3 Legal Basis for Processing
We process personal data based on:
- Contract performance — to provide the Service you signed up for
- Legitimate interests — to improve security, prevent abuse, and analyze aggregated usage
- Legal obligation — to comply with tax, accounting, and regulatory requirements
- Consent — where required for optional features such as marketing communications
4 Analytics on Creator Pages
When visitors view a creator's public page, we may log anonymized or pseudonymized interaction data (views, link clicks, approximate geography). Page owners can access this data in their analytics dashboard. We do not sell visitor data to third parties.
5 Data Storage and Location
Data is stored on secure cloud infrastructure. Backups are encrypted and retained for disaster recovery. Primary processing may occur in India and other regions where our infrastructure providers operate.
6 Data Sharing
We share data only with:
- Payment processors (Stripe, Razorpay) for transaction processing
- Email and OTP delivery providers for account verification
- Infrastructure and storage providers under data processing agreements
- Law enforcement when legally compelled
We do not sell personal data to advertisers or data brokers.
7 Data Minimization and Retention
We collect only data necessary to operate the Service. Retention periods:
- Active accounts: data retained while the account is active
- Deleted accounts: personal data removed or anonymized within 90 days
- Analytics logs: aggregated after 24 months; raw logs may be retained shorter
- Financial records: retained as required by tax law (typically 7 years)
8 Your Data Rights
You may request to:
- Access a copy of your personal data
- Correct inaccurate information
- Delete your account and associated data
- Export your page content and analytics
- Restrict or object to certain processing
- Withdraw consent where processing is consent-based
Submit requests to support@softhuge.com. We will respond within 30 days.
9 Security Measures
We protect data using encryption in transit (TLS), hashed passwords, role-based access controls, regular security reviews, and monitoring for suspicious activity. Employees access personal data only when necessary for their role.
10 Data Breach Notification
In the event of a data breach that poses a risk to your rights, we will notify affected users and relevant authorities as required by applicable law.
11 Third-Party Links
Creator pages may link to external websites. We are not responsible for the data practices of third-party sites. Review their policies before sharing personal information.
12 Updates
We may update this Data Policy periodically. The "Last updated" date at the top reflects the most recent revision. Significant changes will be communicated via email or dashboard notice.
13 Contact & Data Protection
For data-related inquiries: